Channel Marketing Specialist

Budapest, Hungary

Posted: 19-Oct-2017

Ref#: 1700007253

PPG: We protect and beautify the world (TM)

PPG Industries' vision is to continue to be the world's leading coatings and specialty products company and Fortune Magazine calls us one of the "World’s Most Admired Companies". Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 70 countries around the world. 

For our Architectural Coatings Business Unit we are currently looking for a candidate for 

Channel Marketing Specialist

who is responsible for developing, driving and implementing channel marketing activities for selected channels in line with brand strategy in order to expand market share and reach ambitious growth targets.


  • Developing continuously the route-to-market strategy of the company
  • Liaison with members of franchise network and other sales channels, which includes:
    o Geomarketing mapping
    o Cooperating with sales team, recommending new franchise partners
    o Supervising the transition and on-boarding of new partners
  • Liaison with sales team members and brand marketing team members 
  • Recommending product placement guidelines in harmony with the brand strategy
  • Planning and running “mystery shopping” campaigns, evaluating and analysing the results of campaigns
  • Designing network specific sell-out promotions, ATL and BTL campaigns
  • Building and developing long-term relationship with retailers
  • Project management of advertising materials: developing POS materials


  • College or University degree, ideally in Marketing
  • 3-5 years of experience in Channel/Customer/Shopper Marketing 
  • Fluent English and Hungarian
  • Proficient in MS Office, with strong Excel and PowerPoint knowledge
  • Active Driving licence (B) is necessary
  • Team player, but also able to work independently
  • Creative personality, capable of leading own projects
  • Strong interpersonal skills, ability to deal with customers and stakeholders on all levels
  • Understand customer needs
  • Excellent communication skills

Work location:

  • Budapest, Hungary

What we offer:

  • Working with the market leading coatings production company
  • Being part of a young dynamic team
  • Encouraging, creative work environment
  • Career-growth opportunities
  • Competitive compensation

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About Serendi

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